Designed by the industry. For the industry.

No more dropbox, no more spreadsheets, and no more confusion. Advancing has never been easier.

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loadin.com is an innovative, centralised communication tool built for festival promoters, production managers, artist liaisons, tour managers and artists.

Allowing you to manage relationships with your artists and management teams pre, during and post event while keeping all essential tour info in one place, loadin.com is your front row ticket to simplified festival management.

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Features

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Artist Info

With loadin.com, you can manage all artist info in the one place in the lead-up to your event.

Gather and track every aspect of production, from worksheets to riders to marketing and tour info, and have the power to approve and reject documents.

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Show Day

Show day communication is a breeze with loadin.com

Designed for speedy access on the run, live updating means loadin.com becomes your real-time tour book, allowing you to keep your artists and on-ground teams up to date with any show day changes on the spot.

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Reminders

loadin.com collates any missing documents for you and sends alerts to the artist on your behalf, without you having to lift a finger. Automated email reminders take the legwork out of chasing up essential touring info, freeing you up to focus on the event.

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Accreditation

Control the accreditation process by setting deadline dates and pass limits for either individuals or several artists. Let loadin.com chase and track accreditation for you and when you’re ready, simply download as a spreadsheet.

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Custom Forms

Take the admin out of gathering essential festival information with customisable forms. You can create forms for any aspect of your festival, but customisable forms are particularly handy for collating tour party and accreditation info, marketing assets, riders and more.

Designed by the industry. For the industry.

Testimonial

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loadin.com has revolutionised the way Laneway Festival manages all production and artist communications across our international tour. It is essentially our real-time tour book for all tour and production managers, who then feed the information into their respective schedules. From both an admin and user perspective, it is incredibly easy to use from the point of set-up, roll-out and use.

As I manage the system on-ground while the tour is live, I find two of the best features are that the site can be updated on the road so there's never the risk of the information being out-of-date, and then being able to link to, or embed web links, maps, images and documents makes it incredibly user friendly & interactive.

Read more

Alice Fraser
Laneway Festival

Frequently Asked Qustions

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My festival is very specific and doesn't fit in with your pricing plan. Can I still use loadin.com?

Yes. We understand that no two festivals are ever the same. Our support team will tailor your festival platform so it offers exactly what you need. We’d love to chat with you about your event - drop us an email at [email protected].

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I manage a live music venue, not a festival. Could loadin.com be suitable for me?

Yes! While venues and festivals are different beasts, they often have similar troubles. Loadin.com is currently testing our venue offerings with a number of live music venues, so contact us to arrange a demo.

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I don't want my artists to upload their information. Can I do it for them?

Absolutely. You have complete control of your information and can either delegate all responsibility to the artist, or upload the info yourself. You probably already have the information on file, so you can upload on their behalf and keep everything in the one place.

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What if there are features I need that you currently don’t provide?

The first step is to let us know. Our software is built directly from user feedback from those within the music industry. We are developing new features every day. Your experience is number one priority for us and we will always try our best to arm you with the tools you need.

About Us

Haydn Johnston

Haydn Johnston

Co-founder

Haydn’s first experiences on the Big Day Out in its early years soon saw him turn his focus to events and festivals, working more and more in the outdoors space both in Australia and around the world. Now running production annually for some of Australia's biggest festivals including Splendour in the Grass and Laneway, and one of the most respected industry figures in Australia, Haydn is using his 25 years of production experience to set the blueprint for how festival communication should be done right. Read more

Alan James

Alan James

Co-founder

A 25 year veteran of his industry, designing and building web sites and applications of all shapes and sizes, with a focus on making the experience as simple and delightful as possible. Having consulted on digital transformation at the highest level at places like Qantas, Expedia, Westpac Bank and Pfizer, he's now set his sights to do the same for the music industry.Read more

Kat Coppins

Kat Coppins

General Manager

Boasting over a decade of experience in the music and live events sector, Kat guarantees clients receive unparalleled service. Her expertise spans music tours, festivals, and major sporting events worldwide. Thriving under pressure, Kat's calm demeanor and organisational skills help propel Loadin.com to success in the dynamic entertainment industry.Read more

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